Eventbrite — Shaniese Alston

Eventbrite New Year’s Eve Campaign

Brand Objective: Drive consideration for Eventbrite's slate of 2019 New Year's Eve events during their most profitable time of year.

My Role: Strategy Lead, Campaign Development, Influencer Sourcing

Strategy: Via Instagram Stories and In-Feed posts, influencers within the nightlife and entertainment scene shared their most memorable New Year's Eve experiences and inspired followers to discover Eventbrite's curated lists of events.
Influencers utilized IG Story polls to engage followers and discover their event preferences. Audiences were then directed to check out Eventbrite's curated selections via IG Stories' swipe-up feature.

View this post on Instagram

MATES! NYE is right around the corner and the time has come to P.A.R.T... why? Cos you GOTTA!!! I’m partnering with @eventbrite to share some of the best parties in NYC on NYE so go check our my stories for all the info □ #sponsored #madeforthosewhodo □ @captainbarto

A post shared by Isaac Hindin-Miller (@isaaclikes_) on Dec 15, 2019 at 7:51am PST

View this post on Instagram

Last year I found myself stuck indoors for New Years Eve because well, Naija Traffic is no joke and also because I didn’t plan ahead of time. This year I’ll be heading straight to Ghana □□ then Naija □□ with a full itinerary of activities to live my best life. If you, like many others, won’t be traveling for the holiday season but still want to catch some fun but don’t know what events are available, don’t worry I got you!!! I’m partnering up with @eventbrite to show you all the NYE events taking place in your area. From rooftop parties to speakeasies, from bashments to cocktail parties, we’ll be helping you ring in the New Year in style!!! #madeforthosewhodo #sponsored Link in my bio to see upcoming events□

A post shared by Iziegbe □□□ (@izzyodigie) on Dec 11, 2019 at 9:54am PST

Eventbrite New Year’s Eve Campaign

Mudd

Bondi Sands