Brand Objective: Drive awareness and consideration of Mudd's 2019 Fall and Winter collection amongst Gen Z girls. 

My Role: Strategy Lead, Campaign Development, Influencer Sourcing

Strategy: To showcase Mudd's winter collection and engage a Gen Z audience, influencers utilized Instagram Stories and Instagram Carousels to create eye-catching content and generate audience engagement.

Influencers in the lifestyle and fashion verticals were tapped to style items from Mudd in two distinct ways and leveraged Instagram Story polls to encourage audiences to vote on their favorite outfits and items from the collection. The Swipe Up feature was utilized to direct purchases and traffic to Kohls.com.  ​