Brand Objective: Raise awareness and inspire trial for the launch of Bondi Sands' Liquid Gold Foam self-tanning product in the United States

My Role: Strategy Lead, Campaign Development, Influencer Sourcing

Strategy: Using an organic and paid social media strategy, influencers within the beauty and lifestyle space created content that displayed how-to tips, product application, and before and after images via Instagram Stories and in-feed posts. Followers were directed to purchase the product in-store and at Walgreens.com, the brand's exclusive retailer. A sampling program was utilized to encourage micro-influencers to post reviews on Walgreens.com and social media.