Brand: TULA Skincare is a clean, prestige skincare brand made with probiotic extracts and superfood ingredients

Target Audience: Gen Z & Millennial women seeking clean and effective skincare products

Objective/Background: As a Performance Marketing Copywriter at TULA Skincare, I wrote copy for the brand’s homepage and product landing page banners to drive clicks and sales for new or existing hero products.

Brand Voice: Positive, Friendly, Empowering, Authoritative

Marketing Tactics: Copywriting, E-commerce Marketing, Landing Pages