Brand: Miche Beauty is a premium handmade hair care brand that makes clean, simple, and effective products for all textures of naturally curly hair.

Target Audience: Millennial women with textured hair seeking authoritative haircare advice

Objective/Background: In 2020, I developed Miche Beauty’s first-ever blog, The Miche Manual. The primary goal of the blog was to educate their current and prospective customer base with haircare tips through informative written and video content. I researched topics, wrote 4 SEO-optimized blog posts per month, and tracked organic search performance via SEMrush. This article was the first blog post that launched.

Marketing Tactics: Content Writing, Content Strategy, Keyword Research, Competitive Analysis, HTML Tags, URL Optimization, Internal Linking, and Image SEO

Results:

• Currently ranks #1 out of 334 million search results for the search term ‘wash and go natural hair’

• Currently ranks #3 in Google’s organic video search rankings for the search terms ‘wash and go natural hair’ and ‘wash and go hair’.

• Currently ranks on the first page out of 632 million search results for the search term ‘wash and go hair’