Brand: Miche Beauty is a premium handmade hair care brand that makes clean, simple, and effective products for all textures of naturally curly hair.

Target Audience: Millennial & Gen Z women with naturally textured hair seeking hair care education and effective products so they can wear their curls confidently.

Objective/Background: The CEO & founder of Miche Beauty was seeking additional ways to share educational content the brand creates on YouTube. I spearheaded and conceptualized the creation of the weekly email newsletter to promote informative blog and YouTube content to the brand’s email subscribers. I developed the content strategy, wrote copy, and created the email newsletter name, ‘The Miche Manual’ to cement the newsletter as an authoritative resource for natural hair care education and inspiration.

Brand Voice: Educational, Informative, Relatable

Marketing Tactics: Copywriting, Brand Voice, Email Marketing

Results: The creation of the email newsletter delivered $10,000 in incremental monthly revenue, generating 20% of total email revenue.