Brand: Kate Somerville Skincare is a prestige skincare brand formulated with clinically-proven ingredients

Target Audience: Gen X women seeking high-quality, hydrating skincare products to combat their dry skin during the winter season

Objective/Background: For Kate Somerville’s February email campaigns, I wrote subject lines, email headlines, body copy, and CTAs promoting the brand’s hydrating skincare products. The key marketing objective was to highlight product benefits concisely.

Brand Voice: Informative, Friendly, Playful

Marketing Tactics: Copywriting, Brand Voice, Email Marketing, Campaign Messaging