Brand: Delta SkyMiles American Express Business Card

Target Audience: Small business owners who are Delta loyalists and seeking a Credit Card to upgrade their business & personal travel

Objective/Background: The first-ever solo Delta American Express Business Card limited-time offer campaign included richer bonus miles offers which required a refreshed marketing strategy. I proposed and developed a new campaign tagline ‘Earn more miles, reward your business’ on our Site’s landing pages to reflect the campaign’s value proposition. Plus, I proposed and created copy for an announcement banner on the Personal Cards’ landing page to drive awareness of the Business limited-time offer campaign.

Marketing Tactics: Copywriting, Brand Voice, Tagline Copy, Campaign Messaging