Brand: AlgoFace is a responsible face AI enablement engine that accelerates the development of more accurate 2D & 3D products and applications across mobile, desktop, embedded systems, AR/VR, Metaverse, Web3, consoles, or the web

Target Audience: Direct-to-consumer beauty brands interested in adopting AR capabilities for their brand’s online shopping experience

Objective/Background: I wrote an article on Medium.com to promote Algoface’s new virtual makeup try-on partnership with direct-to-consumer vegan cosmetics brand, LAMIK Beauty. The marketing objective was to highlight the custom capabilities of the virtual makeup try-on technology and its benefits to the customer’s shopping journey.

Brand Voice: Authoritative, Formal, Informative

Marketing Tactics: Content Writing, Digital Marketing